A New Design
A New Design
3D scanned digital humans
 
 
 
 
 
 
 
 
 
 
 
 
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Performance Driven Digital Double Animation

ALICE is our new ecosystem for the development and control of Digital Humans. A New Design have integrated a number of key technologies to provide specific 3D scanning technology, automated character creation and our custom Maya 'Uber Rig' and solver. Then we have proprietary re-targeting software to apply animation direct to blend shapes from a third party animation source or our own iPhoneX App. This all sounds complicated (and it is) but the outcome is a fully integrated and seamless digital double service designed to be easy to use and cost efficient.

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Our Studio

A New Design builds on the heritage and expertise gathered over 10 years of 3D scanning at sample & hold and over 10 years working as TDs and in Look Dev for VFX. Growing ever more frustrated with the disjointed nature of the character pipeline we decided to go all in and create our own. We spend our time wrangling 100+ camera photogrammetry systems, managing our processing super computers, constantly improving our ‘uber’ rig and honing the art of shading and rendering the characters - because really it is all about that last 1%

 

Our technology

This is an end to end solution converting your talent into a digital double that can be driven by a performance in real-time.  In a capture session we 3D scan up to 72 individual expressions or FACS - the 3D scans are best in class and include simultaneous diffuse and specular texture information.  The full resolution of this data is fed through our procedural processing pipeline and then optimised for both render and real time output.  We deliver a full Maya or Unreal scene ready to slide into your current project workflow, be this a next generation game, AR commercial or high end film production.

 
A complete 3D scanning and facial motion capture solution designed by VFX artists and researchers
 
 
 
 
 
 

world class digital doubles created from true 3D scan data

 
 
 
 
 
 
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What can I do with the Data?

Creating a life like digital double is hard.  3D Scanning helps a lot but still the transition from a highly detailed static object into a fluid, believable performance is far from simple.  In theory the idea of recording 3D geometry over time to generate a so called 4D capture is good; however the practicalities of capturing, processing and then doing something useful with this data is nigh on impossible for anyone but the largest production facilities.  We prefer the idea of flexibility and the concept that technology can be instrumental to the creative process, not just a passive eye.  Think of ALICE as a starting point enabling -

CREATIVE CONTROL - give your director the ability to work with a lifelike digital performance during an important motion capture session.

GREATER EFFICIENCY -  very little time with major sports star, but you still want extensive dialogue in the game?  Easy.

FLEXIBILITY - creating a commercial in 5 different languages is much easier when 3D scanning, character creation and motion capture is seamlessly integrated by one vendor.

CUTTING EDGE - VR and AR experiences are exploding but the production time and budget is always tight, ALICE returns your digital doubles already optimised for real time environments.

A complete game changer for us - the speed of capture and time to deliver was second to none

Why use ALICE?

Some of the main issues facing our clients when attempting high end facial animation is time, cost and complexity.  With ALICE we aim to solve these problems whilst continuing to improve the level of detail in the product which we are delivering.  

- We continue with our ethos that RAW data is the best data.  We always strive to create intelligent solutions which do not hinder the creative process; our 3D scans are not manipulated or sculpted before delivery unless requested.  We give you a data set that works and which you will not need to reverse engineer - instead valuable time can be used to perfect your creative vision.

- We deliver a production ready digital character rig that is ready for hand animation or motion capture in a matter of weeks rather than months.

- Our innovative solution includes blended colour flow and difference maps for enhanced levels of realism all within the budget of real time processing