technology to create.

Our Studio

A New Design builds on the heritage and expertise gathered over 10 years of 3D scanning at sample & hold and over 10 years working as TDs and in Look Dev for VFX.  Growing ever more frustrated with the disjointed nature of the character pipeline we decided to go all in and create our own. We spend our time wrangling 100+ camera photogrammetry systems, managing our processing super computers, constantly improving our ‘uber’ rig and honing the art of shading and rendering the characters - because really it is all about that last 1%.

  • Scanning

    In a capture session we 3D scan up to 81 individual expressions or FACS - the 3D scans are best in class and include simultaneous diffuse and specular texture information.

    Expression Deck

  • Processing

    The full resolution of this data is fed through our procedural processing pipeline and then optimised for both render and real time output.

    Download Sample

  • Production-Ready

    We deliver a full Maya or Unreal scene ready to slide into your current project workflow, be this a next generation game, AR commercial or high end film production.

    Making Of

  • Rigging

    Our Alice rig includes high-fidelity dynamic detail and blood-flow, breathing life into your character when they animate for offline and real-time rendering.

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Meet ALICE

Find out how we make high-end characters using our ALICE technology.