At A New Design, we are at the forefront of VFX technology, specializing in transforming 3D scan data into lifelike digital humans. Our innovative custom pipeline ensures that the realism captured during 3D scanning is meticulously preserved, providing unparalleled detail and authenticity.
Whether you need high-end offline renders or efficiently optimized assets for real-time environments, our versatile solutions are tailored to meet your specific needs. Experience the future of digital human creation with A New Design.
Where Digital Meets Human.
The Studio
A New Design builds on the heritage and expertise gathered over 10 years of 3D scanning at sample & hold and over 10 years working as TDs and in Look Dev for VFX. Growing ever more frustrated with the disjointed nature of the character pipeline we decided to go all in and create our own. We spend our time wrangling 100+ camera photogrammetry systems, managing our processing super computers, constantly improving our ‘uber’ rig and honing the art of shading and rendering the characters - because really it is all about that last 1%.
3D Scan Processing
We use data from photogrammetry solutions as the foundation for our digital humans. Once the scan is complete, each pose is processed through our procedural pipeline, where it is carefully wrapped onto our custom topology and textures are mapped to their UV space. These texture maps include diffuse, normal, displacement, and specularity channels, capturing every detail from skin tone to fine surface texture. Our artists then meticulously step in for any final cleanup, adding that critical polish to refine the last 10% and ensure each digital face is as realistic as possible. This attention to detail elevates our digital humans to a standard of realism that truly stands out.
Custom Look Development
At A New Design, our Look Development process transforms processed 3D scan data into breathtakingly realistic digital humans. We craft intricate shaders for both Arnold Renderer and Unreal Engine, ensuring every detail is rendered with stunning precision. Our dedication to hair grooming takes realism to the next level, making our digital characters almost indistinguishable from real life. Leading this innovative journey is industry pioneer Şefki Ibrahim, whose expertise and vision drive our commitment to excellence.
Character Rigging
At A New Design, we bring your digital humans to life with three tailored rigging options. Our first option transforms your capture into a MetaHuman, seamlessly integrating with the MetaHuman workflow and rigging system for a smooth, streamlined process. For simpler projects, our 12-pose ALICE rig is perfect for basic facial movements, offering a straightforward yet effective solution. For those seeking the pinnacle of realism, our 81-expression rig captures even the most subtle facial nuances, from delicate wrinkle details to changes in blood flow, delivering unmatched authenticity. This advanced rig can be easily driven by methods like iPhone capture, making it accessible for both high-end productions and agile workflows. Experience the magic of lifelike animation with A New Design.
“our favourite one-stop shop for character creation and development”
— Doug, Irrational Games Studio
Recent Work
If you have a moment please take a look at some of the recent projects to which we have contributed - we have colloborated on some amazing projects with wonderful people over the years. We don’t have space (and sometimes permission!) to show all of them, however, we have worked with award winning artists to create museum level installations, helped with content for the background visuals for an Ed Sheeran Tour. We have worked on a number of Net Flix shows and have had the privilege to work with a ever growing number of AAA games studios on some exciting upcoming titles.
Our clients include -
Let’s Work Together
If you're interested in learning more about our ALICE service and how we create fully realized digital humans, we’d love to hear from you. Our team is ready to discuss how our advanced rigging options, high-fidelity captures, and real-time rendering capabilities can bring your characters to life.
